Author: jorge

Interview with Ex-Googler and Founder and CEO of Pattern, Derek Draper on identifying your ideal customer profile

Jorge: Congrats on the official announcement on TechCrunch about Pattern! Why do you tell the audience a bit about your professional background, how you got into sales, and what you love about it? Derek: I’m an experienced Sales leader with a strong operational skill set. I started my career in sales as an SDR making 200 cold calls a […]

5 components of launching your b2b brand on Twitter –> Tip #1: The Iconic Avatar

When launching your b2b brand on social media, Twitter becomes one of the critical marketing channels to focus on. You not only want to be very active (3-4 tweets per day minimum) but relevant and “human” too. I have launched many brands on Twitter and have developed an opinion on the key components of a solid go-to-market effort […]