When launching your b2b brand on social media, Twitter becomes one of the critical marketing channels to focus on. You not only want to be very active (3-4 tweets per day minimum) but relevant and “human” too. I have launched many brands on Twitter and have developed an opinion on the key components of a solid go-to-market effort […]

When launching your b2b brand on social media, Twitter becomes one of the critical marketing channels to focus on. You not only want to be very active (3-4 tweets per day minimum) but relevant and “human” too. I have launched many brands on Twitter and have developed an opinion on the key components of a solid go-to-market effort […]