Author: jorge

Top 2015 Data-Driven Selling Software

“Big Data” has finally surfaced within the b2b sales world. And what’s even cooler is that it’s not just about big data alone but about the fact that data science and artificial intelligence is now being applied and is actually working. “Predictable” is a related concept that has been in the marketing world for a […]

Exceeding The Buying Line

This is a concept that was taught during my door-to-door selling days with The Southwestern Company. A similar example to this is when you “oversell” something and the prospect loses interest. To understand what the buying line is you must understand the steps that precede it. Let’s say you are doing a demo and it’s looking like the prospect […]

Video: How to Build your Personal Brand for Sales Development Reps

SUMMARY:  This was a 60 min virtual workshop conducted by Jorge Soto and Sean Kester focused on teaching Sales Development Reps how to build their personal brands. Companies in attendance include Datanyze, AdRoll, and others. INSTRUCTORS: Jorge Soto — CEO at Sotoventures, Co-Founder at Dashtab, Advisor at Spiderbook, Advisor at MobileAction. –Follow Jorge at @sotoventures Sean […]

How to Survive a Startup Accelerator Program

In 2010 I was transitioning from New York City to San Francisco to help my buddy Jim with his startup and launch a sales tool called Feedgen. Jim and his co-founders were participating in the first ever class of a new startup accelerator called Angelpad. Jim said some very solid things about the program and […]

Talking Shop with Bitmatica’s Co-Founder Carl Minden

Jorge: What is your professional background and how did you get into software engineering? Carl: I’ve always loved computers, when I was younger I thought I wanted to get into video games, but software engineering has been something I’ve basically always been “into”. During my last year of school at the College of Creative Studies […]

Introducing Fadi Jak – Modern Art Entrepreneur

I met Fadi Jak during a recent trip to San Diego to check out the startup scene. I was instantly blown away by his abilities and had to help him get a business off the ground that would allow him to monetize his life as an artist. Please FOLLOW HIM ON TWITTER Here’s my interview from earlier […]

Hello Enterprise Software Vendors –> We Expect Better UI/UX

I’m not a ui/ux designer, interaction designer, or anything close to a real web designer — although I know my way around photoshop a bit – it’s safe to say I’m no expert in UI/UX design; I’m more of an entrepreneurial salesperson. However, I have been working-in saas, web based, online systems 98{553246f06ec80658d58877c30169c8b03a4bdeb18f3754ce1a5f305ceb753b48} of my […]