Jorge: Congrats on the official announcement on TechCrunch about Pattern! Why do you tell the audience a bit about your professional background, how you got into sales, and what you love about it? Derek: I’m an experienced Sales leader with a strong operational skill set. I started my career in sales as an SDR making 200 cold calls a […]
When launching your b2b brand on social media, Twitter becomes one of the critical marketing channels to focus on. You not only want to be very active (3-4 tweets per day minimum) but relevant and "human" too. I have launched many brands on Twitter and have developed an opinion on the key components of a solid go-to-market effort […]