I help early SaaS founders with GTM, incubate my own ideas, and create content about startups & life

About Jorge Soto

I have spent my adult life obsessed with launching software startups. I love the early stage from idea to about series b.

My focus is on B2B sales, marketing, customer development, & finding product-market fit. Specialties include product-led growth, sales-led playbooks, and hybrid revenue models.